Internal Communication & Executive Buy-in Strategy
Strategy for internal communications to inform, engage, and prepare employees for the Claude Cowork rollout, emphasizing executive sponsorship and buy-in.
Tasks
4Schedule a 60-minute meeting with Dr. Aris Thorne (Founder & CEO), Ben Carter (Founder & Chief Product Officer), Chloe Wilson (Chief People Officer), and Mia Wright (Chief Marketing Officer). The purpose of this meeting is to align on the vision, core messages, identify key executive sponsors, and understand their initial expectations for the Claude Cowork internal communication strategy.
Draft the initial 'Internal Communication & Executive Buy-in Strategy' document. This draft should outline target audiences, key messages, proposed communication channels, a preliminary timeline, and a plan for securing ongoing executive sponsorship. Use insights gathered from the Executive Alignment Meeting (Task 1).
Review the drafted 'Internal Communication & Executive Buy-in Strategy' document. Incorporate feedback from relevant internal stakeholders such as HR (Chloe Wilson) and Marketing (Mia Wright) to ensure the strategy is comprehensive, addresses potential concerns, and aligns with Unicorp's culture and existing communication practices.
Finalize the 'Internal Communication & Executive Buy-in Strategy' document based on all feedback. Present the refined strategy to the executive team (Dr. Aris Thorne, Ben Carter, Chloe Wilson, Mia Wright) for formal approval and secure their explicit commitment and sponsorship for the Claude Cowork rollout.